Tourism Sales Program

Glacier Country’s Tourism Sales Program focuses on business-to-business relationships with domestic group tour operators (motorcoaches and sprinter vans), international inbound and overseas tour operators specializing in FIT (free independent travel), meaning couples and families. We also work B2B with independent, corporate and third-party meeting planners, promoting retreats, meetings and conventions in Western Montana. The tourism sales program also works with destination wedding and reunion planners. Our team represents Western Montana’s Glacier Country at trade shows throughout the year, fostering relationships with travel professionals worldwide who are interested in bringing visitors to our region.

Trade show leads from our domestic group, international, and meetings markets are posted regularly and can be accessed at partners.glaciermt.com/business-to-business-leads-group-tour-international-meetings-and-conventions.

Domestic Group Tours

Motorcoach and small group tours are a great way to welcome visitors while supporting local businesses. These tours typically include 15–45 travelers and focus on:

• Glacier National Park
• Cowboy and ranch culture
• Indigenous tourism experiences
• Local art, culinary, soft adventure and behind-the-scenes tours

Key benefits:

• Motorcoaches reduce individual vehicle use and carbon emissions
• Each group contributes $5,000–$7,000 daily to a local community
• Spending includes lodging, dining, fuel, shopping and attractions

International Visitors

Western Montana attracts international travelers seeking scenic beauty, cultural experiences, and access to our national parks. Currently, our top five international markets are: Canada, Mexico, the United Kingdom, Germany and India.

Key benefits:

• Average stay in the U.S. is 18 days
• These travelers visit year-round, not just in summer
• They spend up to four times more than domestic travelers
• They are culturally curious and respectful guests

Meetings + Conventions

The U.S. meetings industry generates $119 billion annually, and in Montana, it plays a vital role in supporting year-round tourism and our local economy.

Key benefits:

• Attendees fill hotels and restaurants, especially in the shoulder seasons
• They support air service that benefits both visitors and locals
• First-time business travelers often extend their stay or return with family
• Meetings lead to repeat leisure travel and word-of-mouth promotion

Destination Weddings + Reunions

Montana continues to grow as a destination for weddings and reunions, offering scenic backdrops and memorable experiences.

Key benefits:

• The average wedding in Montana exceeds $21,000
• Spending supports lodging, venues, catering, photographers, musicians, rental companies and more
• Guests often extend their stay and turn it into a vacation