We're Western Montana's destination stewardship organization—a nonprofit dedicated to shaping a visitor economy where business success, community vitality and the character of this place reinforce each other.
Serving eight counties—Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli, and Sanders—we're funded through Montana's lodging tax and private partnerships with businesses and organizations who share our vision.
We lead, support and advocate for a visitor economy that benefits Western Montanans—one that supports livelihoods, strengthens communities and protects what makes this region extraordinary. Through strategic collaboration, we connect partners with tools, data, marketing support and education focused on responsible visitation. We engage with residents, businesses and communities to understand their needs and priorities. We champion experiences that honor this region's people, culture and natural places while sustaining the way of life future generations depend on.
We provide leadership to shape demand, disperse visitors seasonally and geographically, and ensure the visitor economy delivers lasting value to Western Montanans. We tell this region's story with care and invite people to experience it meaningfully.
We're proud stewards of Western Montana—building a future where this region thrives on its own terms.