Our brand reflects our evolution from destination marketing to destination leadership—a commitment to shaping a visitor economy that serves Western Montana first.
Our brand is built on four pillars that guide everything we do:
Western Montana's communities are the heart of this region. We create spaces where residents and visitors connect authentically, where local culture thrives and where the visitor economy strengthens—not strains—the fabric of daily life. Our brand reflects the soul of this place and the relationships that make it meaningful.
We honor the diversity of landscapes, communities, people and cultures that define Western Montana. This region sits on the traditional, ancestral territory of the Amskapi Piikani, Ksanka, Seli’š, and Qlispe’ people. We recognize the deep traditions of the Blackfeet Indian Tribe and the Salish and Kootenai Tribes, and we're committed to ensuring voices from all walks of life are heard and valued as we shape our shared future.
Four distinct seasons. Endless opportunities. We attract visitors who share our passion for the outdoors and our commitment to protecting this place. By understanding each community's capacity and seasonal needs, we shape demand thoughtfully—inspiring responsible exploration that benefits everyone.
We're stewards of iconic landscapes and unforgettable experiences. From Glacier National Park to Flathead Lake, we help preserve what makes this region extraordinary while ensuring the visitor economy sustains livelihoods and quality of life. Through leadership and partnership, we protect this place for future generations.
The staff at Western Montana's Glacier Country made me feel included from the first time I met them. Membership has provided me with great networking and educational opportunities that have positively benefitted my community and my business. I am very grateful for their expertise.